Viral Marketing

Secrets of the K-Pop Demon Hunters fandom viral: 1.8 billion views prove it’s a winning strategy

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전 세계 다양한 국적의 팬들이 K-Pop 데몬 헌터스 컨셉으로 틱톡 챌린지를 하는 모습
Secrets of the K-Pop Demon Hunters fandom viral: 1.8 billion views prove it’s a winning strategy Bottom line: More than just a music group, the K-Pop Demon Hunters have become the center of a viral phenomenon that fans around the world are participating in and creating. The viral power of the K-Pop Demon Hunters fandom … Read more

Buldak fried noodles craze: Why Korea’s ramen exports surpassed $100 million per month?

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Imagem com gráfico de crescimento das exportações do Buldak Ramen e sua embalagem
Buldak fried noodles craze: Why Korean ramen exports surpassed $100 million per month | 365 Days of K-Life Bottom line: How did one spicy ramen noodle take the world by storm? From social media virality to Hollywood stars taking up the challenge, Bulgogi noodles have become more than just an instant food, they’re a global … Read more