Viral Marketing

K-Pop Demon Hunters Viral Power: The Secret Strategy Behind 1.8 Billion Views

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Global fans participating in the K-Pop Demon Hunters TikTok challenge
Secrets of the K-Pop Demon Hunters fandom viral: 1.8 billion views prove it’s a winning strategy Bottom line: More than just a music group, the K-Pop Demon Hunters have become the center of a viral phenomenon that fans around the world are participating in and creating. The viral power of the K-Pop Demon Hunters fandom … Read more

Buldak fried noodles craze: Why Korea’s ramen exports surpassed $100 million per month?

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Chart showing the export growth of Buldak Ramen alongside its product packaging
Bottom line: How did one spicy ramen noodle take the world by storm? From social media virality to Hollywood stars taking up the challenge, Bulgogi noodles have become more than just an instant food, they’re a global cultural phenomenon. Here’s the incredible story of how it surpassed $100 million in monthly exports. In 2024, South … Read more