Netflix animations KPop Demon Huntershas become a global phenomenon, especially with the main characters HUNTR/Xand Saja Boysis exploding in popularity. Following the global popularity factors we explored in Part 1, in this Part 2, we'll dive deeper into each character's popularity and fandom response with specific data and charts.
Global streaming platform NetflixKPop Demon Hunters reached the top 10 in 84 countries in its first week of release, according to an official announcement from the company. Behind this success was a compelling characterization and original storytelling, especially the contrasting appeal of the HUNTR/X group and the Saja Boys, which captivated audiences around the world.
K-Pop Demon Hunters Complete Analysis Series
To dive deeper into this global phenomenon, we've put together a four-part series
📑 Part 2 Highlights
- 1. Deep Dive into the HUNTR/X Group Top Charts
- 2. Global reaction data by Saja Boys character
- 3. Regional preference differences and cultural interpretations
- 4. Analyze social media virality index comparisons
- 5. Analyze fan art and secondary creation statistics
- 6. Notice of the next installment: A modern take on traditional Korean culture
1 Deep Dive into the HUNTR/X Group Top Charts
Netflix's July 2025 Animation Expo According to the announcement, Netflix users around the world are now able to use the 50%+ (approximately 150 million households, 300 million viewers)The anime has seen a threefold increase in viewership over the past five years, with viewers in 80-90% in particular preferring the dubbed version. KPop Demon Hunters, the main group of characters in the anime HUNTR/Xholds a special place in this global trend.
🏆 Popularity ranking by HUNTR/X members
As of 2025, 891 TP3T of Gen Z use Instagram, 841 TP3T use YouTube, and 821 TP3T use TikTok regularly, spending an average of more than four hours a day on social platforms. Against this backdrop, each character in HUNTR/X has different appeal points that attract fans of different ages, especially leader Jin, Statista's analysis shows that it is overwhelmingly popular, accounting for 371 TP3T of all fan art creations.
2 Global reaction data by Saja Boys character
During the first half of 2025, eight animated titles made the Netflix Global Top 10 (non-English) rankings, which is in line with statistics showing that the action-adventure genre accounts for 351 TP3T of all animated releases. Saja Boys has carved out a unique position within this genre.
🌏 Saja Boys preferences by region
Of particular note is that as of 2025, Japanese content ranks second in the world in the non-English language content category, with anime being a major driver. In fact, the NetflixKPop Demon Hunters is a hot topic, with several Hollywood celebrities mentioning it on social media.
3 Regional preference differences and cultural interpretations
According to Digital Media Research, 171 TP3T of U.S. African American adults are anime fans, compared to 131 TP3T of Asian Americans. This diversity is also evident in the character preferences of KPop Demon Hunters.
🇺🇸 North America
Preferred character: HUNTR/X Jin (45%)
Features: Reflects a culture that values leadership and charisma
🇰🇷 East Asia
Preferred character: Saja Boys Hwan (52%)
Features: Pride and familiarity with traditional cultural elements
🇪🇺 Europe
Preferred character: HUNTR/X Kai (38%)
Features: Emphasize emotional storytelling and musicality
🌎 South America
Preferred character: Saja Boys Min (41%)
Features: Prefer humor and warm relationships
Of particular note is that as anime has entered mainstream culture, celebrities have been openly expressing their love for it. In fact, the CrunchyrollKPop Demon Hunters is a hot topic, with several Hollywood celebrities mentioning it on social media.
4 Social media virality index comparison analysis
According to social media influence analysis, anime fandom's online engagement can sometimes exceed actual viewership, but it still serves as an important indicator of anime's continued growth. KPop Demon Hunters is a perfect example of this trend.
According to Netflix's "H1 2025 Viewing Data" report as of August 2025, Naruto seriestops the list with 40 million views, followed by Ghibli Studio productions and Detective Conan with 38 million views each. In comparison, the characters in KPop's Demon Hunters show a similar level of fandom enthusiasm, especially on TikTok, where their high virality index (9.8/10) is the highest in the Netflix officially announcesThis is the result of matching
This social media activity is more than just a fandom phenomenon - it's a significant driver contributing to the projected $1 trillion global social commerce market by 2025, with the latest data showing that TikTok saw a 70.251 TP3T increase in post reach in 2025, and short-form video content accounting for 711 TP3T of the top-performing content type of choice for marketers.
5 Analyzing fan art and secondary creation statistics
Amidst the rapid changes in the digital art market in 2025, KPop Demon Hunters' fan art creation is seeing incredible growth. According to the latest statistics, Sales of anime-related digital art and doujinshi increased by 401 TP3T compared to 2023and 80%'s anime fans are actively engaging with fan art and original content on social media platforms.
🎨 KPop Demon Hunters Fan Art Creation Status
Of particular note is that the 2025 Digital Art Trends for Rapid evolution of AI collaboration toolsis the value. Creative Bloq's analysis shows that traditional digital art software like Photoshop, Clip Studio Paint, and Procreate are seeing a significant expansion of collaboration features, which are also being utilized by the KPop Demon Hunters fanart community.
🛠️ Utilization by major creative platforms
📚 Popularity by Secondary Creation Type
Interestingly, the Analyzing animation trends in 2025fan-generated content is having a bigger impact on the industry than ever before. In the case of KPop's Demon Hunters, fan-generated secondary creations are playing an important role in spreading the popularity of the original content, which ties in with the statistic that 77% of anime-related digital merchandise sales come from the online store.
6 Trailer for the next installment: A modern take on traditional Korean culture
So far in Part 2, we've looked at specific popularity data and global fandom for HUNTR/X and Saja Boys. In an era where more than 501 TP3T of Netflix's global users watch anime as of August 2025, what is the secret to the unique appeal of KPop Demon Hunters?
🔮 Key takeaways to cover in Part 3
A modern adaptation of Korean folk mythology
A deep dive into how traditional elements like goblins, dead people, and gumiho are combined with the K-pop idol universe.
Innovation at the intersection of Eastern and Western cultures
A new storytelling paradigm created by blending Western fantasy with traditional Korean culture
Global cultural sensitivity studies
A cultural anthropological approach to how different regions understand and embrace elements of Korean culture
Synergies with the K-pop industry
Analyzing the actual impact on the K-pop industry and the reverse impact
Part 2 Key takeaways
Frequently asked questions ❓
🎬 Series Connection Guide
If you enjoyed this complete KPop Demon Hunters breakdown series, please share it on social media! We'll be back in Part 3 with more exciting cross-cultural analysis 🌟.
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